I don't build brochures. I build the reason people call.
Ten years of design and front-end. Seven hand-coded landing pages for trades, legal and events businesses across three continents — and StationOps, a full operations platform running seven fuel stations in production.
Seven live sites.
StationOps
Seven fuel stations run on one system — payroll, attendance and fuel stock — with the ways each of those gets quietly fudged designed out of it.
The landing pages above are one job. This is the other: a full operations platform for a multi-branch gasoline business across Zambales and Pangasinan, built end to end — schema, API, payroll engine, React dashboard, PDF payslips and per-branch bank files — and running in production.
Most of the hard problems weren't technical. A dipstick misread on a Tuesday shows up as a stock variance the following week, by which point nobody can say whether it was theft, a bad reading, or a wrong tank chart. So the system is built to catch the error at the moment it's entered, and to leave a trail when it can't.
Fuel Monitor — calculated stock against measured, per product per branch, with tolerance status.
Fingerprint attendance
ZKTeco scanners push punches straight to the cloud over ADMS — no one keys in a time. The device PIN has to match the employee number or the punch is rejected rather than guessed at, and a scan from the wrong branch's scanner is flagged suspicious. Clock scans and hand-edits are marked differently, so an edited day can always be seen as edited, and attendance locks once payroll is approved.
QR fuel readings
The office generates a QR that expires in thirty minutes. An attendant scans it once and can then file a dip for every tank on that station from their own phone — no account, no login, nothing to install. It closes the gap where readings used to be written on paper and typed up hours later by someone else.
Dipstick variance
The attendant photographs the stick; the litres are worked out in the office from that tank's calibration chart, interpolating between charted depths. A dip outside the charted range returns nothing rather than a guess — an invented figure would poison the variance it's meant to measure. Every reading is GPS-stamped and the distance from the station computed server-side, so an off-site reading, a missing location or a gallery photo instead of a live camera shot all get flagged for review.
Design and the code that ships it.
Most designers hand off a picture of a website. I hand over the website — because the decisions that make a page convert are the ones made while building it.
I'm a senior web designer based in Tarlac, Philippines, with more than ten years in web and mobile design. I've worked in-house for outsourcing firms serving US and Australian clients, and independently on hundreds of projects through 99designs and Upwork — where I held a Platinum rating.
The work runs the full path: user flow and wireframes, high-fidelity mockups in Figma and Adobe XD, then hand-built HTML, CSS and JavaScript. Around that sits the marketing — email, funnels, local SEO structure, paid social — because a beautiful page nobody reaches is just an expensive drawing.
I've also taught front-end development and computer networking at senior-high level, which is where I learned to explain a decision instead of just defending it.
Design
User flow, wireframes, prototypes, high-fidelity desktop and mobile mockups. Figma, Adobe XD, Photoshop, Illustrator, InDesign.
Build
HTML5, CSS3, JavaScript, jQuery, React and Bootstrap. WordPress, Shopify, Magento and WooCommerce when the client already lives there.
Convert
Landing pages and funnels, email design and build, HubSpot and Salesforce/Pardot, paid social and the analytics to tell you if it worked.
In-house, for firms serving the US and Australia.
Front End Web Designer
2020 — 2024
Digital Marketer
2020 — 2021
Creative Website Manager
2020
Senior Graphic Designer
2019 — 2020
Logos are the property of their respective owners and shown to indicate employment history.
Crestline — Front End Web Designer, Maine, USA
Web designer for a large Maine-based promotional company: landing-page design and build, HubSpot email design and development, Bootstrap content pages, ongoing CMS and on-page SEO.
Michael Sheargold — Creative Digital Marketer, Balmain, NSW, Australia
For a real-estate coach: WordPress revamps in Elementor, landing, thank-you and funnel pages, social ad creative for Facebook, YouTube and Google, newsletters and brochures, Google Analytics reporting and Funnelytics strategy.
Mertz International — Creative Website Manager, USA
For a US accounting firm: WordPress/Elementor site revamp, landing and thank-you pages, email marketing collateral, and Pardot/Salesforce integration on the live site.
Edynam — Senior Graphic Designer, Adelaide, South Australia
For a web-design agency: stylescapes, desktop and mobile page mockups, interactive design presented to clients in Adobe XD, plus banners and image work for site use.
Web Designer — 99designs, Remote
Platinum-rated designer. Web and app design contests for clients worldwide, plus invited one-to-one projects; converting designs to HTML5/CSS3 or directly into WordPress themes.
Web & Print Designer — Upwork, Remote
Main designer across several web agencies: web and print marketing material, mobile app design, web mockups, Bootstrap HTML/CSS, and e-commerce themes for Magento, Shopify and WooCommerce.
Senior High School Instructor — CIT Colleges, Paniqui, Tarlac
Taught computer technical networking to Grade 11 students, along with front-end development minor subjects.
Designer — AAAGENCY DMCC & Simplio Labs, Remote
Reporting to creative directors on web and print projects for a Dubai-based agency and a remote product team: web and mobile mockups, banners and brochures, and occasional front-end work.